Eliminating The Online Startup Cost For Your Business
When it comes to starting a business, there are usually a lot of overhead costs. Let’s be honest, those overhead costs can get overwhelming rather quickly, can’t they? You have people coming from every angle recommending that you use this cool new tool that they use and it got them one billion followers. Well, that’s a slight exaggeration – but you know what I mean!
Want to know the hardest part about opening your business? It’s getting started. That’s the only thing you need to focus on. You need the bare minimum to get the ball rolling on this cool new idea that you’re ready to show the world, but you’re overwhelmed with starting and how to afford launching without putting it all on your credit card or taking out a loan.
If you’re solely an online business, I’m here to tell you that there doesn’t have to be a huge startup cost in launching your business. Would it be nice to invest in a business coach, or that online class that you’ve been dying to take? Absolutely! But it’s not necessary. Those are things that can be put on the back burner, because you don’t have to be a perfect business owner before you launch! Wanna know a little secret? No one is a perfect business owner – no matter how many classes, courses, coaches, ebooks, and blog posts that we read or invest in! We all fail at one point or another, and if you’re me, on a daily basis.
I’m learning as I go along, and that’s completely OK! This is my entrepreneur journey and each one of us has our own story to tell. The best part? You don’t have to do it alone and you don’t have to invest thousands upon thousands of dollars right out of the gate.
I’m going to share with you the free resources that I used when I first got started on my business and how you can use them in your business. But, as I became more and more successful – I wanted to start investing back into my business and that’s when I started to purchase ebooks, courses, and tools that would come along side my dreams as my business grew.
What a lot of people get hung up on is their website – should you purchase your own domain name and be self hosted? What about how the website looks? To be totally honest, and this is coming from a designer – prepare for the gasp – you don’t have to have a nice looking website to start your dreams. Would it be helpful if you had your own domain name? Absolutely. You can find your domain name for a really affordable price (starting at $0.99), I think you can pull that kind of money out of your couch, right? When it comes to the overall look of your website, you don’t need to invest in a web designer right out of the gate. You have no idea how many websites I stumble upon that look like they came out of the 80’s and bring in serious money! It’s amazing. So, don’t get hung up on a logo or fancy website design. All of that can come in time.
When it comes to designing a website, you think you need perfect graphics that go on that website, right? Wrong. Remember, no one is perfect. Would it be nice to have a logo and designs that you paid hundreds, if not thousands of dollars for? Yea! But, again, you don’t need it. If you’re somewhat tech savvy or have a 4 year old who can operate an iPad, there are resources out there like Canva.com where you can make your own graphics for your website. As a designer, I use sites like Canva, because eventually I want to hire a virtual assistant who can help me out and I want them to be able to make graphics for me. So, you might be setting yourself up for success in the future if you start with Canva.com.
Then there’s the photos that you need for your blog posts, right? They say you need to invest in a light kit, a nice camera, or hire a photographer to take your photos for you. But, you don’t need all of it when you’re starting out! All you need is the internet and some knowledge on which stock photo sites let you use them for free. My favorite site is unsplash.com, they have relevant photos that are nicely composed and a wide variety! I use their stock photos to this day!
When it comes to head shots, you don’t need to hire a professional photographer. You can take those photos using your iPhone and invest in nice photos when you see that money start coming in. A couple important things to remember when it comes to taking your own images – make sure you’re looking at the camera, the photos are light and airy, and there’s not a lot of distractions in the background. With a little bit of time and effort, you can take some really nice head shots!
With a startup business, social media is key to help spread the word about this amazing thing you’ve just launched to the world. The problem with social media is the amount of time that you need to dedicate to each platform – it’s really time consuming! Luckily, there are several free apps that help you schedule your posts, some are small monthly costs (I’m talking one or two Starbucks drinks you’ll have to sacrifice or the month) and some are built right into the platform. For Instagram, I use the free version of Later.com which allows me to schedule all my Instagram posts 30 days in advance and even upload built in hashtags to use on the ready. When it’s time for your scheduled post to post, Later will sent you an update on your phone and you just follow a couple easy steps and walah! Your Instagram game is strong. Other social media sites like Facebook allows you to schedule posts to pages in advance and they automatically publish at the set time.
The last thing I want to mention is creating an organized system for your business. There are a lot of moving pieces in your business, it’s incredible, isn’t it? What’s not incredible? Keeping all those moving pieces organized. It’s one of my least favorite things – I use Google apps to keep everything organized. Google which you can access from anywhere with a wifi – which makes it really easy if I need to reschedule something while I’m away from my computer. I use Google calendar, docs, excel sheets, and the drive. Google apps are very intuitive and easy to use and you can access it wherever there’s wifi – what’s not to like!
These are all the free resources that I used on a daily basis until I started to see money roll into my business and most are tools that I still use today! What free tools or apps do you like using in your business as you’re just starting out? I love to hear about any cool resources you’ve found on the great wide interwebs!